The Del Mar is doing us film fans all a favor this week by showing on the big screen all of the contenders for Best Short Film at this year’s Academy Awards. Shorts don’t have much of a market and, many times, they’re made as calling cards by aspiring filmmakers and can be enjoyed just fine on your home computer. But this year, many of the Best Short Films demand a big-screen treatment, none more so that “Logorama.”
This is a mind-blowing little pop-culture nugget, folks. It’s part of the Best Short Films (Animated) subcategory — the Animated and Live Actions shorts are being shown in separate programs at the Del Mar — but it’s hard to imagine such a subversive film could actually win the Oscar.
This 14-minute little cartoon is a fast-paced little thing about a police shoot-out with a mad gunman in an urban setting that leads to even bigger violent events — think the “Pulp Fiction”/”Sin City” school of filmmaking. The kicker is that almost the entire film is made up of corporate logos — literally hundreds of very familiar corporate logos, the images that dot the modern-day landscape.
In a corporatized world, this ranks as one of the most subversive films you’ll see, especially given its utter comfort level with profanity and violence. I can only imagine corporate boardrooms exploding all over the world at the depiction of their logos and mascots in this ultra-violent fantasia. McDonald’s alone would be justified to release Satan’s own legal team to stop this thing.
Yet, here it is, on the big screen for you to watch — though the animation is so good and the pacing so fast, you’ll ache to watch several more times.
How did such a thing get made given the sanctity afforded to corporate intellectual property? I don’t know, but I suspect it has to do with the fact that the film is made by a collective of French filmmakers. Here in the land of the First Amendment, it’s hard to envision such a thing coming from an American filmmaker.
Those who get out to watch it at the Del Mar will get the bonus experience of seeing the latest Wallace & Gromit adventure on the big screen (as well as the other nominees in the Best Short Film Animated category). We include “Logorama” here, but only for those who want to deconstruct it frame by frame. It demands a moviehouse experience.